THE HERO’S JOURNEY
THE HERO’S JOURNEY is a story we all know well. It’s the story of each and every one of us. It’s a metaphor for the Pain and Love, Joy and Despair, Peaks, Troughs and Plateaus in our lives.
In this series of 5, Mr Lee has created his mythological vision of his most iconic moments in our Hero’s Journey. We follow our young Hero from his humble beginnings in the towering blocks of the Metropolis, to a meeting with the benevolent Goddess in the Cloud Kingdom, through snakes and thorns in the Underworld, between the jaws of the Dragon until he reaches the peace of self-enlightenment.
This is Mr Lee’s genesis NFT collection and each edition is 1-of-1 that comes with its’ own pair of non-fungible trainers, hand-painted by Mr Lee. The collection was showcased at the iconic Nike Town London location in Oxford Circus.
The Hero’s Journey was launched on Foundation (26.11.21) and each of the following parts went live on the platform at two week intervals. Parts 4 & 5 are still available for purchase.
THE EVENT
On 26.11.21, Mr Lee took over the Sneakers Cube at Nike’s iconic flagship store on Oxford Circus to showcase a private art installation / NFT gallery titled “The Hero’s Journey” to friends, family and media. This comprised of 5 floor-to-ceiling prints of the work that makes up his genesis NFT collection, a display of custom Mr Lee Hero’s Journey Air Force 1s and gifting of Mr Lee x Nike tees, which were printed on demand for guests. The first of the genesis series went live at the event on Foundation and sold immediately.
Over the weekend, the prints were displayed alongside an exclusive members-only Mr Lee customization pop-up which gave a few lucky members access to a 1-on-1 consultation for a pair of hand-painted Mr Lee AF1s.
NON-FUNGIBLE TRAINERS
Each 1-of-1 part of the Hero’s journey sold will be accompanied by a 1-of-1 pair of Non-Fungible Trainers; a bespoke Air Force 1, hand-painted by Mr Lee with the corresponding graphic and colourway, in the auction winner’s size. This artwork will never be reproduced. (Trainers in the images below were painted specifically for the event, and are Mr Lee & his wife’s personal pairs)
the story
Mr Lee is a London-based British-born Chinese visual artist & designer, who specializes in creating his own brand of stylized artwork with a particular focus on faces and characters. He is best known for his work with brands like Nike, Tommy Hilfiger and Selfridges, his black and white portraits, and his ability to draw live on demand in front of an audience.
“The Hero’s Journey” marks Mr Lee’s first steps into not only the the world of NFTs, but also the world of storytelling through his art. In this genesis collection, Mr Lee explores art, culture, colour, space and emotions while taking you on a journey from above the clouds to the bottom of the ocean and back again.